Recently, the company officially launched the special "Filial Piety & Warmth" campaign. Led personally by the Chairman and General Manager, teams consisting of senior representatives visited the parents of several high-level talents at their homes, presenting carefully prepared filial piety funds and thoughtful gifts.
To ensure this sincere gesture is delivered accurately and warmly, the company made thorough and detailed preparations in advance. The General Administration Department took the lead in formulating a comprehensive visit plan, carefully arranging the list of families and itineraries headed by senior management. In addition to the filial piety funds, the company also selected practical yet meaningful gifts. Prior coordination was conducted with each employee’s family to confirm the most appropriate visit time, with the aim of making every home visit full of sincerity and respect.
During the visits, the Chairman and General Manager had cordial conversations with the employees’ families, asking in detail about the elders’ health and daily lives. They shared with the family members the outstanding performance and important contributions made by their loved ones at the company, and personally thanked the families for their long-term understanding and full support as a strong backing. The leaders presented the condolence funds and gifts by hand. The elders’ joyful smiles, touching words, and the warm, harmonious family atmosphere all became sincere and heartwarming moments.
We deeply understand that the outstanding dedication of every core employee is inseparable from the silent devotion and full support of their families. This filial piety campaign, personally led by the company’s senior management, is not only a sincere tribute to parents for their upbringing, but also a leading example and vivid practice of the company’s philosophy: “Striving for the material and spiritual well-being of all employees.” It conveys the deep care of the corporate “big family” for each employee’s “small family,” aiming to build stronger emotional bonds, help talents settle down with greater peace of mind, and foster a corporate culture of gratitude and reciprocity.
Moving forward, the company will continue to cultivate a cultural atmosphere that respects talents, cares for employees, and values dedication and gratitude, moving forward hand in hand with all staff and their families.